Friendly Like Me stands at the forefront of inclusivity, championing the right for everyone to be as social as they want to be, without the barriers that have historically made public spaces inaccessible to many. By focusing on the needs that we all might face, directly or through our loved ones, FLM is not just changing the game; it's reshaping our world to be more accommodating for everyone. Joining the Friendly Like Me community is a step toward a more inclusive, accessible, and understanding society.

Problem: Friendly Like Me, a pioneering startup on a shoestring budget, is at a critical juncture in its journey toward creating a more inclusive and accessible world. Despite a growing base of active users who benefit from its innovative platform connecting individuals with accessibility needs to accommodating businesses, the company needs to expand its community.

The call to action is clear: New users are essential not only for the platform to serve its noble purpose but also to enhance its appeal to potential investors. This need extends to encouraging existing users to actively contribute reviews, enriching the database and making the platform even more valuable for all users. However, Friendly Like Me faces challenges beyond user acquisition; with little traction in the media and a leadership team that lacks media training, the startup is at a disadvantage when it comes to drawing the attention and support it genuinely deserves. This situation underscores the urgency for strategic moves to boost visibility, attract new users and investors, and ultimately, fulfill its mission of making life accessible for everybody.

Solution: Leveraging a strategic approach to overcome its challenges, Friendly Like Me embarked on a comprehensive public relations campaign to amplify its reach and impact. The initiative kicked off with extensive media training for the leadership team, equipping them with the skills needed to articulate the company's vision and value proposition compellingly across various platforms. This foundational step ensured that every media interaction would be maximized to foster awareness and attract both users and investors.

Recognizing the power of compelling narratives, the team also focused on media pitching and story angle ideation, aiming to capture the attention of journalists and publications within and beyond the accessibility community. By highlighting unique and impactful user stories, as well as the innovative aspects of the Friendly Like Me platform, they were able to generate meaningful media coverage.

To further bolster its visibility and engage its audience, Friendly Like Me launched "Access Spotlight," an online magazine dedicated to sharing insights, stories, and advancements in the field of accessibility. This platform not only served as a valuable resource for individuals with accessibility needs but also highlighted the company's expertise and commitment to making a difference.

The refinement of the organization's messaging was another critical element of the strategy, ensuring clarity, consistency, and resonance with the target audience. By honing their message, Friendly Like Me could more effectively communicate its mission and the benefits of joining their community.

Engagement with influencers and organizations within the accessibility sphere played a pivotal role in expanding the company's reach. These partnerships facilitated a broader dialogue around accessibility, contributing to a growing network of supporters and advocates for the Friendly Like Me cause.

Through these strategic efforts, Friendly Like Me successfully elevated its profile, broadened its user base, and laid a solid foundation for future growth and success. These actions demonstrate the power of a well-executed public relations campaign to overcome initial challenges and move closer to achieving a mission of universal accessibility.

Results: In the first year of our concerted public relations efforts with Friendly Like Me, the results were nothing short of remarkable. Through strategic media training, targeted pitching, and the creation of compelling content, we secured 128 media placements for Friendly Like Me across a diverse array of platforms in the United States, including national and local media outlets, broadcast channels, online publications, and podcasts. This extensive coverage reached an impressive total readership of 675,846,332, effectively amplifying the message of accessibility and inclusivity to a vast audience. Furthermore, the value of this coverage, when assessed through the lens of advertising equivalence, amounted to an astounding $1,275,502 ROI. This significant achievement highlights the resonating power of Friendly Like Me's mission with the public and media alike.

Through this expansive visibility, Friendly Like Me has solidified its position as a leading advocate for accessibility, paving the way for continued growth and impact in the years to come.