Empowering Erotica - Aurore's Journey to Revolutionize Pleasure Through Literature
Overview: In a digital age dominated by visual erotica that often misses the mark in representing the full spectrum of human sexuality, Aurore emerged as a beacon of change. Recognizing the power of the written word to spark imagination, evoke deep-seated desires, and foster a genuine connection with one's sexuality, Aurore set out to redefine erotic consumption. By offering a platform for sophisticated, curated literary erotica, Aurore invites its audience to explore, embrace, and express their sexuality in ways that mainstream adult entertainment fails to capture.
Context: Aurore distinguishes itself by creating a safe, inclusive space where women, queer individuals, and those disillusioned with mainstream porn can find stories that resonate with their experiences and fantasies. Emphasizing the importance of imagination in sexual pleasure, Aurore's collection of stories are crafted by professional writers, promising an immersive experience that pushes the boundaries of traditional erotica. The platform not only seeks to entertain but also to educate and inspire a healthier, more open dialogue about sexuality.
Objective: The primary goal was to increase Aurore's memberships through heightened brand awareness across multiple media channels, including digital, print, audio, and broadcast. A key part of the strategy involved positioning Aurore's founder, Carly, as a thought leader in the realm of erotic literature, challenging the norms of the adult entertainment industry and promoting the benefits of literary erotica.
Target Audience: Aurore aimed its message at women and queer folk aged 25 and above, who are seeking more representative and engaging sexual content, as well as straight men interested in enhancing their sexual knowledge and intimacy skills. The campaign focused on major urban centers known for their progressive attitudes towards sexuality: NYC, LA, MIA, ATL, CHI, DC, and Seattle.
Key Messages:
Aurore as an imaginative oasis for self-pleasure, especially around Valentine's Day.
The platform offers an alternative to the unrealistic portrayals of sex in mainstream adult entertainment, filling a significant gap in the market.
Reading erotica can lead to a more satisfying and ethical sexual experience compared to watching porn, with scientific evidence supporting the enhanced pleasure derived from literary erotica.
Tactical Strategy: The Valentine's Day campaign highlighted "4 Real-Life Masturbation Stories for Self-Love on Valentine’s Day," pitched exclusively to influential publications like The Cut, Cosmopolitan, and VICE. The approach was threefold, targeting journalists from different perspectives: the positive and glamorous side of sex, critics of the mainstream adult industry, and those interested in the science of sexuality.
Social media strategies were employed to encourage individuals to explore new aspects of their sexuality, inspired by Aurore's stories. Carly was positioned as a leading voice in sex-positive discussions, through appearances at conferences and potentially TED Talks, engaging with themes like the reality of "bad sex" and the ethical consumption of porn.
Results: The campaign's nuanced approach resonated with a diverse audience, eager for a platform that champions a more inclusive, realistic, and imaginative exploration of sexuality. Carly's positioning as a thought leader opened up new dialogues in the industry, challenging outdated norms and advocating for a more ethical and fulfilling erotic experience. Aurore's success story is a testament to the power of literature in not only entertaining but empowering individuals to embrace their sexuality with confidence and curiosity.
